Mercedes-Benz "Escape the Map"
Directed by: Carl Erik Rinsch
OverviewDigital Domain created a cinematic, off-kilter world for Mercedes via AMV BBDO and RSA, as the foundation of an integrated campaign spanning online, TV, mobile, outdoor and point-of-purchase marketing. Directed by Carl Rinsch and shot in Hong Kong and Los Angeles, “The Escape” has viewers wake up inside a bizarre live action world inspired by Google Street View. A guide in a Mercedes C63 AMG helps participants navigate challenges where actions can lead to escape, the possibility of winning a Mercedes – or uncertainty. Visual Effects Supervisor Jay Barton, currently working with Rinsch on his upcoming feature for Universal Pictures, "47 Ronin," developed the visual language of the world -- replicating the experience of Google Street View but in moving video, and creating it using photogrammetry. The result is a feeling of discomfort and paranoia that comes from being trapped in a photoreal -- but not truly real -- world. Movie-level visual effects are found at every turn.
Applying the best of 2D and 3D, Digital Domain creates complete digital surroundings in which characters, vehicles and objects thrive and interact. We generate locations that don't exist, like the world of TRON: Legacy and Thor’s Jotunheim, places created only to be destroyed, like LA in 2012, and LA/NYC in The Day After Tomorrow; and we re-create places that once existed, like WWII Mt. Suribachi in Flags of Our Fathers and 1970’s San Francisco in Zodiac.