Director: Pierre Michel-Estival
Nike debuts a wave of innovation with a new adaptive lacing shoe. Nike HyperAdapt 1.0 is the first self-lacing shoe; the future is suddenly the present. The shoe doesn't use a traditional lacing system, but rather a battery-powered series of pulleys that cinch the throat of the shoe. When the wearer steps inside the shoe, sensors at the bottom register his or her weight and the position of the foot inside. Check it out in the spot Digital Domain helped create!