Director: David Fincher
Agency: Wieden + Kennedy
Brand: Nike
THE SYNOPSIS
Using motion-capture performances as a basis for the animation, Digital Domain created this entirely CG look at a hyper-real football game, from director David Fincher and Weiden & Kennedy. From the stadium to the crowd to the players on the field, every element of this award-winning spot is animated to provide a unique perspective not available on your Sunday afternoon network telecast.