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Client: Castrol EDGE

Director: Adam Amaral/Glenn Snyder


Are cars faster in the virtual world or the real one? To find out, we placed champion Formula Drifter Matt Powers and his 650-horsepower Mustang on a clear open course, before connecting the driver to the Oculus gear. Blinded by the headset but fed images of a virtual obstacle course, Powers had to drive his real car in response to the virtual environment. Powers skillfully maneuvers his way to safely avoiding pitfalls, falling boulders, and monster waves, as the entire virtual world collapses around him. The resulting film shows a harrowing and inventive use of the extraordinary VR technology.