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Wu Fang Zhai – Dragon Boat Festival Promotional Video

Director: Louis Nieto

Agency: Social Lab Beijing

Brand: Wu Fang Zhai

THE SYNOPSIS

In Wu Fang Zhai Dragon Boat Festival's new promotional video, the actors portrayed how a grain of rice became a traditional Chinese festival food - 'Zongzi' through cold weather, a bird attack, and thunder. Digital Domain was responsible for color grading. In the video, our colorist mixed and recreated the color tone after combining the shots taken in front of the green screen.

Producer:
Elena Meng

Colorist:
Simon Astbury