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UFC 194: Aldo vs. McGregor

Director: Neil Huxley

Brand: UFC

THE SYNOPSIS

Neil Huxley of Mothership worked with his team at Digital Domain to create what UFC President, Dana White called, 'the most bad-ass commercial we've ever done' for the Jose Aldo/Conor McGregor fight. Opening with a nearly deserted Las Vegas, the two fighters walk the streets, gathering growing throngs of fans for a showdown starting at the crossroads of Tropicana and Las Vegas Blvd and transforming into a full UFC arena. The piece premiered during UFC 187 and has now been viewed over 1.2 million times on the UFC's official Facebook Page and over 700,000 times on YouTube.