Director: Neil Huxley
Brand: UFC
THE SYNOPSIS
Neil Huxley of Mothership worked with his team at Digital Domain to create what UFC President, Dana White called, 'the most bad-ass commercial we've ever done' for the Jose Aldo/Conor McGregor fight. Opening with a nearly deserted Las Vegas, the two fighters walk the streets, gathering growing throngs of fans for a showdown starting at the crossroads of Tropicana and Las Vegas Blvd and transforming into a full UFC arena. The piece premiered during UFC 187 and has now been viewed over 1.2 million times on the UFC's official Facebook Page and over 700,000 times on YouTube.