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Tencent Video – YIN·2018 Music Carnival

Director: Youlun Peng

Brand: Tencent Video

YIN, a concept started in the online gaming world, means to be 'on fire.' It often refers to how a gamer advances in the game with exceptional skill and unexpected luck. In Tencent's promotional video for 'Yin - 2018 Music Carnival,' the concept of 'YIN' is reconstructed into a unique worldview. In the state of 'YIN,' a person is made up of everything they receive and put into the world but remains a unique individual. Through the colors, lighting and shadows, Digital Domain colorists infinitely magnified the metaphysical philosophies of the spot.

Guangyao Geng