Director: Joseph Kahn
Agency: Lowe Lintas & Partners
THE SYNOPSIS
Digital Domain blends CG vehicles into real-world locations seamlessly and illustrates Saab's 'Born from Jets' campaign in a literal fashion. By carefully animating each stage of the transformation, the spot, from director Joseph Kahn and Low Lintas & Partners, offers up a visually logical explanation of how such a conversion from plane to SUV might actually occur.