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Saab “Transformer”

Director: Joseph Kahn

Agency: Lowe Lintas & Partners

Digital Domain blends CG vehicles into real-world locations seamlessly and illustrates Saab's 'Born from Jets' campaign in a literal fashion. By carefully animating each stage of the transformation, the spot, from director Joseph Kahn and Low Lintas & Partners, offers up a visually logical explanation of how such a conversion from plane to SUV might actually occur.

VFX Supervisor
Eric Barba