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Nike “Speed Chain”

Production Company: Wieden+Kennedy - Portland

Director: David Fincher

VFX Supervisor: Eric Barba


For this award-winning spot for Weiden & Kennedy - Portland, Digital Domain used photogrammetry to generate 3D landscapes from 2D still photographs, which allowed director David Fincher to focus on difficult subjects such as untamed animals. For some more complex assets such as the jellyfish, snake, and bullet train, Digital Domain created these and their respective environments entirely in CG.