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Nike HO13 “Tunnel”

Director: Aladino Debert

Brand: Nike

Digital Domain and Mothership re-teamed with Nike to create a marketing piece starring LeBron James to launch the Nike LeBron 11 shoe. Co-Director and VFX Supervisor Aladino Debert conceived the spot and the idea of shoes that snap into place like superhero armor, custom fit to harness the power of the athlete. Digital Domain artists created the all-CG shoes, finishing them off with a shockwave that illustrates the force they enable LeBron to control and unleash at will.