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LSC “Innate Skills”

Director: Carl Erik Rinsch

Agency: Leo Burnett-London

Brand: Learning and Skills Council


Digital Domain collaborated with RSA director Carl Erik Rinsch to create this visually inspiring spot for the Learning Skills Council. Hands were digitally scanned and then given off to animators who choreographed and animated each hand individually. Textures were painted and applied to each hand, completing the stunning imagery that delivers a powerful punch.

Creative Director
Guy Moore

VFX Supervisor
Jay Barton