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Lincoln “Liftoff”

Director: Joseph Kosinksi

Agency: Team Detroit

Brand: Lincoln


The all-new Lincoln MKS may require only the push of a button to establish liftoff, but Digital Domain and director Joseph Kosinski team up again for Team Detroit to reveal all that goes on underneath the hood. Actions that seem so simple to pilot are shown to be extremely complex and powerful behind the scenes, highlighted by spectacular fire and electrical effects throughout a CG engine environment.