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Lexus “Robots”

Director: Victor Garcia

Agency: Team One

Brand: Lexus


Every aspect of this Victor Garcia-directed spot from Team One Advertising is CG, including not only the car and its surroundings, but also the factory robots that seem to have a personal connection with their automotive creation. Digital Domain combined its talent in creating digital environments and vehicles with its expertise in character animation, as seen in the robots' display of affection for their car before it's sent off into the real world.

VFX Supervisor
Eric Barba