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Lexus “Collision”

Director: Jeffery Plansker

Agency: Team One

THE SYNOPSIS

In demonstrating the convergence of two different worlds - alternative energy and the SUV - Digital Domain created two CG cars from the inside out and merged them into one for director Jeffery Plansker and Team One Advertising. Even the environment is computer-generated, as artists matched live action footage of the famous Bonneville Salt Flats with a digital recreation of the scene.