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Infiniti “G Line”

Production Company: TBWAChiatDay - LA

Director: Carl Erik Rinsch

THE SYNOPSIS

Digital Domain collaborated with director Carl Erik Rinsch and TBWA/Chiat/Day-LA to craft a campaign for Infiniti. Starting with live-action footage of a Japanese shodo master painting brushstrokes with ink, VFX Supervisor Jay Barton and his team relied on the natural surprises of the photography and built a partially digital landscape to enhance the artistry of these spots.