Director: Carl Erik Rinsch
Agency: TBWAChiatDay - LA
Brand: Infiniti
THE SYNOPSIS
Digital Domain collaborated with director Carl Erik Rinsch and TBWA/Chiat/Day-LA to craft a campaign for Infiniti. Starting with live-action footage of a Japanese shodo master painting brushstrokes with ink, VFX Supervisor Jay Barton and his team relied on the natural surprises of the photography and built a partially digital landscape to enhance the artistry of these spots.