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Hummer “Video Game Selector”

Production Company: Modernista

Director: Joseph Kosinksi

VFX Supervisor: Eric Barba


Creative agency Modernista nabbed director Joseph Kosinski and Digital Domain to bring their newest idea for Hummer's rugged H3 to the small screen. The spot features a completely CG vehicle, photoreal 3D environments and a super-slick 'video-game' motion graphic interface. When all brought together, the team was able to deliver a truly memorable, visual landscape for the modern age.