Director: Pierre Michel-Estival
Agency: Keko London
Hublot presents its first animated film featuring visual effects that are worthy of Hollywood's top blockbusters. The spot stars a supercar --- the Ferrari FXX K and a super watch, the MP-05 'LaFerrari' Sapphire. Digital Domain helped immortalize this amazing watch on film. The whole FXX K environment has been reconstituted with visual effects. All the images have been animated by a real-life driver at the steering wheel, and the technical features of the car have been configured to provide the most realistic driving experience possible. In a world of computer-generated images, the idea is to offer the public a real experience with realistic sensations. It is an audio-visual experience, as we have created a soundtrack in Hollywood action-movie style, based on the FXX K's engine.