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Hublot “LaFerrari Sapphire: A TRIBUTE TO THE FXX K”

Director: Pierre Michel-Estival

Agency: Keko London

Brand: Hublot

Hublot presents its first animated film featuring visual effects that are worthy of Hollywood's top blockbusters. The spot stars a supercar --- the Ferrari FXX K and a super watch, the MP-05 'LaFerrari' Sapphire. Digital Domain helped immortalize this amazing watch on film. The whole FXX K environment has been reconstituted with visual effects. All the images have been animated by a real-life driver at the steering wheel, and the technical features of the car have been configured to provide the most realistic driving experience possible. In a world of computer-generated images, the idea is to offer the public a real experience with realistic sensations. It is an audio-visual experience, as we have created a soundtrack in Hollywood action-movie style, based on the FXX K's engine.

Creative Director
Pierre Michel-Estival

VFX Supervisor
Richard Morton

CG Supervisor
David Liu

Fawn Fletcher