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Heineken “Beer Run”

Director: David Fincher

Agency: Wieden + Kennedy

Brand: Heineken


In this one-time Super Bowl spot directed by David Fincher for Weiden & Kennedy - Amsterdam, Digital Domain created CG crowds - along with their shadows and reflections - and seamlessly weaved them into live action footage. In addition, one entirely digital shot features a virtual camera swooping over a photorealistic city to reveal the massive crowd gathering below.

Creative Director
David Fincher

VFX Supervisor
Eric Barba

CG Supervisor
Jay Barton

Mike Pardee