Director: Joseph Kosinksi
Agency: McCann Erickson-San Francisco
Brand: Halo 3
For this spot touting the third installment of the hugely popular 'Halo' videogame franchise, Digital Domain's extensive experience in character animation was invaluable to McCann Erickson San Francisco and director Joseph Kosinski. Besides the children seen at the outset, everything else is a photorealistic digital representation of the game's environments, weapons and the main character: Master Chief.