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Gears of War “Mad World”

Director: Joseph Kosinksi

Agency: McCann Erickson-San Francisco

Brand: Gears of War

Digital Domain broke new ground with this cinematic launch for Gears of War directed by Joseph Kosinski for Epic Games. The entire spot was created inside Ultimate Unreal Engine 3, the same real-time engine used for the videogame itself. This innovative production method gave consumers an accurate preview of the game's textures, subtle facial expressions and real-time rendering, as well as a look at the converging worlds of entertainment, advertising and games.

VFX Supervisor
Eric Barba