loader image

Gatorade “23 vs 39”

Director: Joe Pytka

Agency: Element 79

Brand: Gatorade


The creative team at Element 79 in Chicago partnered up with Joe Pytka to create '23 vs 39' featuring a young Michael Jordan (23) playing one on one with a more mature Jordan. (39) Fred Raimondi and the amazing team of artists at Digital Domain created the spot by recreating a fully CG double of Michael Jordan's head. You can see more of how it was done in the behind the scenes clip on YouTube.

Creative Director
Geoff Edwards/Jon Flannery

VFX Supervisor
Fred Raimondi