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Cisco “Robot Arm”

Director: David Rosenbaum

Agency: Oglivy and Mather

Brand: Cisco

Ogilvy West tapped Mothership director David Rosenbaum and Digital Domain to tell a simple story about a complex concept. Cheerfully aware assembly robots are a metaphor for Cisco Intelligent Networks that can fix and diagnose themselves in an all-CG spot that delivers film-caliber computer animation that is entirely photo real.

VFX Supervisor
Aladino Debert