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BMW “Road”

Director: Carl Erik Rinsch

Brand: BMW


Carl Erik Rinsch's visually stunning spot for Jung Von Matt uses all computer-generated graphics to depict the BMW 5 series growing organically from the earth. The entire car was modeled and textured to the auto manufacturer's exact specifications, with Digital Domain artists animating those photo-real elements to twist like vines and blossom like flowers.

VFX Supervisor
Eric Barba