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Adidas “Unstoppable”

Director: Brian Beletic

Agency: TBWAChiatDay - SF

Brand: Adidas

Through a combination of advanced techniques - cloth simulation, background simulation, 3D animation & modeling, and virtual lighting - this spot shows the imagined challenges facing T-Mac every time he travels up the court. From the entire basketball court to the miniature helicopters displacing air and casting shadows, 90% of this Brian Beletic-directed spot for TBWA/Chiat/Day - LA was computer-generated.

VFX Supervisor
Brad Parker