Director: Brian Beletic
Agency: TBWAChiatDay - SF
Brand: Adidas
Through a combination of advanced techniques - cloth simulation, background simulation, 3D animation & modeling, and virtual lighting - this spot shows the imagined challenges facing T-Mac every time he travels up the court. From the entire basketball court to the miniature helicopters displacing air and casting shadows, 90% of this Brian Beletic-directed spot for TBWA/Chiat/Day - LA was computer-generated.
VFX Supervisor
Brad Parker
