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Acura RSX “Dance”

Director: Mark Romanek

Agency: Rubin Postaer & Assoc.

Brand: Acura


Director Mark Romanek worked with no shoot days to create a perfectly choreographed game of cat and mouse between car and camera, employing a combination of digital environments and animated vehicles for Rubin Postaer & Associates. To complete the turbulent world of this entirely CG spot, Digital Domain's award-winning Storm software was used to create the water and weather effects seen throughout.

Creative Director
Brad Parker

VFX Supervisor
Brad Parker