3Glasses Debuts the World’s First Ultra-Thin Consumer VR Glasses “X1” And Announces Virtual Human “Star” As the Product Spokesperson
Digital Domain Unites with 3Glasses and Digital Domain Space to Further the Development of VR Technologies In A Ground-Breaking Partnership
April 10, 2019, Beijing – VR Technology Holdings Ltd, Shenzhen (“3Glasses”), a leading global VR and Windows Mixed Reality company as well as the subsidiary of Digital Domain Holdings Limited(the “Group” or “Digital Domain”; stock code: 547), one of the largest and most innovative providers of visual effects and virtual reality (VR) experiences, held a new product launch and strategic press conference themed “See” in Beijing. At the press conference, 3Glasses debuted the world’s first ultra-thin consumer VR glasses called “X1” and announced the virtual human “Star,” created by Digital Domain as its spokesperson.
The “X1” is expected to go on sale in mid-2019. By then, the “X1” will be available at all “Digital Domain‧Oasis” theatres, operated by Digital Domain Space (“DDS”), the VR content distribution platform of Digital Domain.
Mr. Daniel Seah, Executive Director and Chief Executive Officer of Digital Domain, said, “The arrival of the “X1″ is the beginning of the commodification of Digital Domain’s VR industry trifecta,covering hardware, content and distribution. 3Glasses’ solid hardware and continually advancing technologycombined withthe content creation and distribution channels that Digital Domain has already developed will help the group better reach the consumer market.”
Daniel Seah, emphasized: “Digital Domain created and appointed the virtual human “Star” as the “X1” spokesperson, marking the birth of the first virtual spokesperson of the VR industry. As we enter the 5G era, this trailblazing business partnership will effectively accelerate the development of virtual human and related technologies, illuminating the possibilities of its applications and commercial value.”
Ms. Jessie Wang, Founder and Chief Executive Officer of 3Glasses, said, “From the beginning of the project, the ‘X1’ is accurately positioned as the ‘world’s first ultra-thin VR glasses’ for the consumer market. We believe that ultra-thin glasses are the key to best integrating VR into people’s daily lives. After 18 months of continuous research and development, the ‘X1’ is ready to officially make its debut. I hope that the ‘X1’ will enable more people to experience the joy of virtual reality. Additionally, I would like to express my gratitude to every partner who has participated in the preparation of this conference. They are all top players in this industry. From hardware products and technology to content strategy and forming the business model, 3Glasses and its business partners with the release of the ‘X1’ will usher us all into the 5G era.”
Mr. Ling Zhang, Chief Executive Officer of Digital Domain Space,said, “Leveraging Digital Domain’s richexperience in VR, DDS is committed to building a brand-new entertainment platform known as “Digital Domain‧Oasis” theatres using cutting-edge technologies such as VR, Augmented Reality (AR) and Mixed Reality (MR), etc. Currently, almost 60 “Digital Domain‧Oasis” theatres have opened across Greater China. DDS will work closely with 3Glasses to enhance the experience at “Digital Domain‧Oasis” theatres to create an extraordinary audio-visual feast for consumers in the 5G era.”
(From left to right) Mr. Ling Zhang, Chief Executive Officer of Digital Domain Space,Mr. Daniel Seah, Executive Director and Chief Executive Officer of Digital Domain,Ms. Jessie Wang, Founder and Chief Executive Officer of 3Glasses,Mr. Wang Dongfeng, Chairman and Chief Executive Officer of Forgame Holdings Limited, Mr. Zhao Liang, Chief Products Officer of Hangzhou Shunwang Technology Co., Ltd and Mr. Xia Chao, Vice President of Sales of 3Glasses
Mr. Daniel Seah, Executive Director and Chief Executive Officer of Digital DomainandMs. Jessie Wang, Founder and Chief Executive Officer of 3Glasses announced that the virtual human “Star,” created by Digital Domain, will serve as the spokesperson for the new 3Glasses product called the “X1” at the conference.
Mr. Daniel Seah, Executive Director and Chief Executive Officer of Digital Domain believes that the arrival of the “X1” is the beginning of the commodification of Digital Domain’s VR industry trifecta which covers hardware, content and distribution and will help the group further reach the consumer market.
About Digital Domain
Digital Domain creates transportive experiences that entertain, inform and inspire. Throughout the last quarter of a century, the studio has grown to lead the visual effects industry, expanding globally into digital humans, virtual production, previsualization and virtual reality, and adding commercials, game cinematics and episodics to its robust film roster. Digital Domain’s rich legacy consists of hundreds of blockbuster feature films for every major studio and thousands of commercials, music videos, game cinematics and digital content by world-renowned directors and brands.
A creative force in visual effects and premium content, Digital Domain and its predecessor entities have brought artistry and technology to films including “Titanic,” “The Curious Case of Benjamin Button,” “Avengers: Infinity War” and “Ready Player One.” Its artists have won more than 100 major awards, including Academy Awards, Clios, BAFTA awards and Cannes Lions.
Digital Domain has successfully become the first independent visual effects studio to enter Greater China. In 2017, Digital Domain launched in Hyderabad. In 2018, Digital Domain acquired one of China’s VR hardware equipment pioneers and leaders – VR Technology Holdings Ltd, Shenzhen（“3Glasses”).
Digital Domain has locations in Los Angeles, Vancouver, Montreal, Beijing, Shanghai, Shenzhen, Hong Kong, Taipei and Hyderabad. Digital Domain Holdings Limited is listed on The Stock Exchange of Hong Kong Limited(stock code: 547).
Digital Domain: www.digitaldomain.com