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United “Built Around You”

Director: Michael Haussman

Digital Domain reunited with United Airlines and its creative agency mcgarrybowen to launch the airline's new 'Fly the Friendly Skies' four-spot campaign. Led by VFX Supervisor Jay Barton, artists created visual ties between live-action elements, digitally extended scenes, and created subtle, artful transition between exteriors and interiors. The spots feature a fully-CG satellite, space vistas, plane parts sliding into place just as passengers need them and motion graphics to illustrate how every United amenity provides a path to 'friendly'.