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Undefeated x NikeLab Dunk Lux

Director: Neil Huxley

Agency: Undefeated

Brand: Undefeated x Nike

IM360, a Digital Domain company, has partnered with leading lifestyle streetwear brand Undefeated on a unique virtual reality experience called 'CourtVision' to launch their new shoe collaboration, the Undefeated x NikeLab Dunk Lux. The original two minute VR film puts fans court side as renowned basketball handler Pat the Roc shows off his skills in an immersive environment providing viewers a 360° experience, backed by an original musical score by producer Nosaj Thing.

Creative Director
Neil Huxley

VFX Supervisor
Aruna Inversin

Alex Michael