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Sprint “Firsts”

Director: David Rosenbaum

Agency: Goodby, Silverstein & Partners

Brand: Sprint

THE SYNOPSIS

Created entirely in house at Digital Domain, David Rosenbaum and Dael Oates directed through Mothership, this elaborately choreographed domino effect comprising the world's technological and cultural 'first's.' Teaming up with ad agency Goodby Silverstein & Partners to roll out the Sprint htc EVO, the world's first 4G mobile phone, with a cinematic TV and in-theater commercial that was released June 2010.