Digital Domain brought the wondrous world of the Samsung 3D LED TV to life for Leo Burnett in a stereoscopic 3D (S3D) advertising campaign for cinema and point-of-purchase, with 2D versions of the spots airing on TV. Digital Domain provided on-set S3D VFX supervision, working closely with directing duo TWiN and DP Mauro Fiore. The ads, part of Samsung's 'Dedicated to Wonder' marketing campaign and the first 3D cinema spots ever created for a consumer electronic brand, premiered in cinemas.