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Old Spice “Double Impact”

Director: Phil Morrison

Agency: Wieden + Kennedy/London

Brand: Old Spice: Double Impact

THE SYNOPSIS

Digital Domain helped Old Spice and Wieden & Kennedy pull a double entendre by creating a photo-realistic centaur "spokes-being" to deliver deadpan lines and laud a product that's two things in one. Digital blending and some strategic soap suds played a supporting role in this comedy directed by Phil Morrison.