This 60-second spot was directed by Joseph Kosinski, who partnered with Digital Domain and VFX Supervisor Eric Barba. This team has collaborated many times on commercials as well as films like as "TRON: Legacy" and "Oblivion." Kosinski and team gave the spot an urban feel, from the crowded nighttime city location, shot in downtown Los Angeles, to the Fatboy Slim song 'Right Here, Right Now' used as the soundtrack.