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Nike “The Neymar Jr. Effect”

Director: Adam Berg

Agency: Wieden + Kennedy

Brand: Nike Hypervenom II

THE SYNOPSIS

Digital Domain worked together with director Adam Berg of Smuggler to create this amazingly unique virtual reality advertisement for Nike promoting the new Hypervenom Phantom II, featuring Neymar Jr. The 360-degree video offers a 90-second on-field experience from the perspective of Neymar himself along side international teammate Philippe Coutinho, to score an exciting goal. The VR experience is best viewed in a Google Cardboard or using YouTube’s 360 player.

VFX Supervisor
Lou Pecora / Janelle Croshaw

CG Supervisor
Ron Herbst

Producer
Ian Markiewicz