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The March

Agency: TIME

THE SYNOPSIS

TIME and Digital Domain worked to create an exceedingly ambitious VR experience called “The March,” which features a 3D recreation of Dr. Martin Luther King Jr. This first-of-its-kind production allows visitors to step back in time to witness one of the most important moments in American history -- Dr. Martin Luther King Jr.’s “I Have a Dream” speech. Participants can move through space and walk with other marchers, while hearing the real audio from the crowd, and experience a 3D recreation of the Washington Mall, before standing five feet away from the Martin Luther King himself as he delivers his speech.