Director: Carl Erik Rinsch
Agency: AMV BBDO
Digital Domain created a cinematic, off-kilter world for Mercedes via AMV BBDO and RSA, as the foundation of an integrated campaign spanning online, TV, mobile, outdoor and point-of-purchase marketing. Directed by Carl Rinsch and shot in Hong Kong and Los Angeles, 'The Escape' has viewers wake up inside a bizarre live-action world inspired by Google Street View. A guide in a Mercedes C63 AMG helps participants navigate challenges where actions can lead to escape, the possibility of winning a Mercedes - or uncertainty. Visual Effects Supervisor Jay Barton, developed the visual language of the world replicating the experience of Google Street View but in moving video, and creating it using photogrammetry. The result is a feeling of discomfort and paranoia that comes from being trapped in a photoreal -- though not truly -- real world. Feature-level visual effects are found at every turn.