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BURGER DOMAIN (DIGITAL DOMAIN CASE STUDY)

THE SYNOPSIS

This 30-second advertising was crafted by Digital Domain Shanghai studio through “HANBAO”, a 100% AI-powered creation solution. With artists' expertise in creative expression and aesthetic control, this solution designed to assist advertisers digging out the unique selling points of their products or services, then form a cinematic language for shorts that applied to the Internet scenarios, especially those emphasise narrative logic, as well as stylistic and artistic prominence.