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Alibaba Cloud – Paris 2024 Olympics Advertising

THE SYNOPSIS

Alibaba Cloud, as one of the partners of Paris 2024 Olympics, supports its global cloud broadcasting - An advertising with visual effects crafted by Digital Domain has been released in tandem. In the captivating opening sequence, tens of thousands of spectators gather in the arena, witnessing the revelation of the goat of wrestling. Using text-to-image generator and more AI-driven tools, the artists from Shanghai studio created nearly 80 photorealistic virtual characters, then selected 50 as the crowd in the arena.