Digital Domain and Universal Brand Development Unveil Immersive Experience in DREAMWORKS VOLTRON VR CHRONICLES
08.29.17
Inspired by DreamWorks Animation Television’s, Voltron Legendary Defender
Pre-Orders Begin Today For PlayStation®VR,
With The Full Adventure Launching September 26
LOS ANGELES – August 29, 2017 – Digital Domain, one of the largest and most innovative providers of visual effects and immersive experiences, and Universal Brand Development, today announced DREAMWORKSVOLTRON VR CHRONICLES, the first ever virtual reality adventure for the critically acclaimed Netflix original series, DreamWorks Voltron Legendary Defender. The full experience will be available on September 26, and fans can pre-order DREAMWORKS VOLTRON VR CHRONICLES on PlayStation®VR starting today.
In DREAMWORKS VOLTRON VR CHRONICLES, viewers become a Paladin of Voltron and blast through time and space to save the Universe from dangerous alien threats in a fully-immersive environment with interactive elements. Fans join forces with characters Lance, Hunk, Pidge, Keith, Shiro, Allura and Coran in a narrative where they fight back against the relentless threat of Zarkon by solving puzzles and conquering challenges.
“We are excited to collaborate with Digital Domain to create a deep ‘in-world’ experience that allows fans to step inside the world of DreamWorks Voltron Legendary Defender and create their own memorable adventure,” said Chris Heatherly, Executive Vice President of Games and Digital Platforms, Universal Brand Development.“This interactive narrative experience allows us to creatively extend the series’ storylines, putting fans in the center of the action.”
In addition to creating original content for the VR platform, Digital Domain has a long history of creating visual effects for Hollywood feature films and advertisements, including original works from world-class entertainment industry partners. The studio’s global offerings include animation, short films, and documentaries as well as livestreaming and VOD from landmark musical, political and entertainment events from around the globe.
“We are big fans of the Voltron franchise and wanted to create an experience that would captivate existing fans and also introduce the story in a compelling way for new ones,” said Wayne Kennedy, Digital Domain’s Director of Creative Development. “With DREAMWORKS VOLTRON VR CHRONICLES, we are pioneering the next evolution of interactive storytelling in a fully-immersive setting.”
Pre-order DREAMWORKS VOLTRON VR CHRONICLES on the PlayStation™Network and receive a 20 percent discount on August 29, 2017.
The experience will be available for $14.99 on PlayStation®VR via the PlayStation™Network, HTC Vive and Oculus Rift via the Steam entertainment platform and Oculus Rift via the Oculus online store.
The critically acclaimed Netflix original series DreamWorks Voltron Legendary Defender reimagines one of the most popular fan-favorite shows of all time in a comedic action-packed show from executive producer Joaquim Dos Santos (The Legend of Korra, Avatar: The Last Airbender) and co-executive producer Lauren Montgomery (The Legend of Korra). Five unsuspecting teenagers, transported from Earth into the middle of a sprawling intergalactic war, become pilots for five robotic lions in the battle to protect the universe from evil. Only through the true power of teamwork can they unite to form the mighty warrior known as Voltron. Season four premieres on Netflix October 13.
About Digital Domain:
Digital Domain creates transportive experiences that entertain, inform and inspire. The company is a pioneer in many fields, including visual effects, livestreaming landmark events in 360° virtual reality, building situational awareness applications, creating “virtual humans” for use in films and live events, and developing interactive content. A creative force in visual effects and media applications, Digital Domain and its predecessor entities have brought artistry and technology to hundreds of motion pictures, commercials, video games, music videos and virtual reality experiences. Its groundbreaking visual effects appear in films such as “Titanic,” “The Curious Case of Benjamin Button” and recent blockbusters “Spider-Man: Homecoming” and “Beauty and the Beast.” Staff artists have won more than 100 major awards, including Academy Awards®, Clios, BAFTA awards and Cannes Lions. Digital Domain has locations in Los Angeles, New York, Portland, Vancouver, London, Shanghai, Beijing, Hong Kong, Taipei and Hyderabad. Digital Domain Holdings Limited (www.ddhl.com) is listed on the Hong Kong Stock Exchange (stock code 547). For more information, visit www.digitaldomain.com.
About Universal Brand Development:
Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA).
Media Contacts
Allison Citino
Director of PR, Digital Domain
Office: (310) 314-2833
acitino@d2.com
Molly Quiring
Universal Brand Development
Office: (818) 777-9050
Molly.Quiring@nbcuni.com
Seth Fowler
DreamWorks Animation
Office: (818) 695-3719
Seth.Fowler@dreamworks.com