Digital Domain and Taipei Golden Horse Awards Present First 360 Virtual Reality Red Carpet Live Stream
10.31.16
Sharing the glamorous red carpet moment with the stars
(31 October 2016 – Hong Kong) Digital Domain Holdings Limited (the “Company” or “Digital Domain”; stock code: 547), creator and proprietor of visual effects content and the parent company of the award-winning visual effects company Digital Domain 3.0, announces the Company will be using virtual reality (VR) technology to bring about the first ever 360 live broadcast of red carpet event of the 53rd Golden Horse Awards ceremony, also known as the “Oscar of Chinese-language movies”, allowing movie fans from all over the world a first person experience to savor the glamorous stage with all attending celebrities on the red carpet. The awards presentation ceremony will be held at National Dr. Sun Yat-sen Memorial Hall, Taipei, Taiwan, on 26 November 2016. The exclusive live broadcast will be available on the YouTube channel co-hosted by the Golden Horse Awards and Digital Domain.
The 53rd Taipei Golden Horse Promotional Video was also filmed using VR technology for the first time, in addition to the red carpet event of the awards presentation ceremony. The promotional video was directed by director Midi Z, who also directed The Road to Mandalay, winner of FEDEORA Award for Best Film. The video starred Kai Ko and Wu Ke-Xi, and is produced with the latest technology as a tribute to Dust in the Wind by Hou Hsiao-hsien. The video embodies the legacy of this famous movie and serves as a breakthrough in the Golden Horse history. Leveraging Digital Domain’s advanced VR technology, the 360 promotional video gives its viewers an up-close experience of seeing the celebrities. They can also choose to view the video from different angles and enjoy a whole new experience.
Mr. Daniel Seah, Executive Director and Chief Executive Officer of Digital Domain said, “We are deeply honoured to participate in such a renowned film festival in the Asia Pacific region. Digital Domain’s history has long intertwined with the movie industry and we are thrilled to be able to use our top-notch VR technology for this spectacular moment on the Golden Horse’s live red carpet event, letting our audience feel the charisma of the stars. We also look forward to bringing more remarkable and stunning visuals to our audience.”
Mr. Wen Tien-hsiang, Chief Executive Officer of Golden Horse Awards Executive Committee said, “The use of 360 VR technology on the filming of our promotional video by Midi Z has received very welcoming response. We look forward to the innovation and surprises that may happen with Digital Domain’s technology on our walk of fame on the red carpet.”
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About Digital Domain Holdings Limited
Digital Domain Holdings Limited (“DDHL” together with its subsidiaries, the “Group”) is listed on the Main Board of The Stock Exchange of Hong Kong Limited (stock code: 547). DDHL is a diversified investment holding company with its operating and investment businesses spanning Hong Kong, the United States, Canada, Mainland China and other countries, encompassing businesses such as media entertainment, visual effects production, co-production of movies, property investment, and trading.
In July 2013, the Group acquired Digital Domain 3.0 Group comprising Digital Domain 3.0, Inc., Digital Domain Productions 3.0 (BC), Ltd. and Mothership Media, Inc. Digital Domain 3.0 Group has a history of over 20 years and has manifested itself as the leading digital production company that mainly engaged in the production of VFX, animations and movies. DDHL is also currently focused on building a library of live/recorded 360o content through its subsidiaries, Immersive Ventures Inc. and IM360 Entertainment Inc. so as to build and grow virtual reality technology (including the 360 digital capture technology) in the mainstream media and entertainment fields.
DDHL has also strengthened its VFX and post-production services in Greater China through the acquisition of Post Production Office Limited (“PO”) in April 2016. Founded by global renowned entertainment icon Mr. Nicholas Tse, PO is engaged in the provision of post-production services for films, TV shows, advertisements, mobile apps, online games, micro-films and animations. The Group also completed the acquisition of Digital Domain 3.0’s stake from Prime Focus Limited in June 2016, giving DDHL sole ownership of the visual effects house. DDHL and Prime Focus also plan to provide post production and visual effects services to the advertising, animation and virtual reality industry.
Corporate Website: www.ddhl.com
About Golden Horse Awards
The Golden Horse Awards are among the most prestigious and time-honored film awards in the world of Chinese language cinema. Established in 1962, the awards have given recognition to numerous excellent filmmakers working in Chinese-language cinema. Past winners of the best director award include LEE Hsing, King HU, LI Han-Hsiang, BAI Ching-Zue, HOU Hsiao-Hsien, Edward YANG, Ang LEE, TSAI Ming-Liang, WONG Kar Wai, John WOO, TSUI Hark, Ann HUI, Stephen CHOW, Johnnie TO, Peter CHAN and JIANG Wen. The most celebrated stars of Chinese language cinema have won best actor and actress awards, including Maggie CHEUNG, Tony LEUNG, SHU Qi, CHOW Yun Fat, Jackie CHAN, Andy LAU, Aaron KWOK, Brigitte LIN, Joan LIN, Charlie CHIN and CHIN Han.
The Golden Horse Awards welcome annual entries from Taiwan, Hong Kong, China and other Chinese speaking areas. The nominations and results of 23 awards are decided by a group of jurors consisting of film professionals; their deliberations take place after they view every single film. Apart from the official awards, there is also an Audience Choice Award and a Fipresci Award. The Lifetime Achievement Award and Special Contribution Award are recommended by film societies and decided by the Executive Committee of the Festival. On its 50th anniversary, the Golden Horse Awards have become the highest accolade for all Chinese-language filmmakers, and are thus considered to be the Chinese-language Oscars.