Digital Domain Enters Into Partnership With PRG

09.19.23The non-exclusive agreement will encompass areas such as virtual production services.

Visual effects company Digital Domain has entered into a non-exclusive partnership with production tech and services provider PRG (Production Resource Group). Per the “co-brand” agreement, when required for certain  projects, the two companies will offer their services as a sort of “one stop shop.” That might include areas such as virtual production, for which PRG would provide the LED wall and other onset gear while Digital Domain would offer its digital VFX capabilities.

“Our co-branding partnership has a clear objective: to retain and expand market share, foster innovative trends and explore pioneering technologies that redefine the art of storytelling, all while delivering significant cost savings without compromising quality to our mutual clients,” said Digital Domain president and COO Lala Gavgavian.

In addition to their visual effects work, which has ranged from Titanic to productions in the Marvel Cinematic Universe such as Black Panther: Wakanda Forever, Digital Domain services areas such as virtual reality and gaming. It’s owned by Digital Domain Holding, which is listed on the Hong Kong Stock Exchange, and maintains locations in Los Angeles, Vancouver, Montreal, Beijing, Shanghai, Hong Kong, Taipei and Hyderabad.

Also based in the U.S. and internationally, PRG technology and services include live event broadcasting, audio, video, lighting, rigging and virtual production.