Digital Domain to Livestream 2016 Nobel Peace Prize Concert in 360° Virtual Reality
Digital Domain Partnership with The Norwegian Nobel Institute and Telenor Group Will Lead to Additional Immersive Broadcasts in the Coming Years
PLAYA VISTA, Calif.--(BUSINESS WIRE)--Digital Domain, one of the largest and most innovative providers of immersive experiences, will livestream the 2016 Nobel Peace Prize Concert in 360° virtual reality (VR). The result of a recently forged multi-year partnership between Digital Domain and Nobel Peace Prize Concert producers Gyro AS and Warner Bros. ITVP Norge AS, the 360° livestream will enable viewers to share closely in the message of peace and the celebration of laureates at the December 11 event in Oslo, Norway. Telenor Group, one of the world’s leading mobile operators, will serve as presenting partner for both the in-person concert and the 360° livestream.
On December 11, the free livestream of the Nobel Peace Prize Concert will provide an immersive, real-time experience to audiences around the globe. In its 23rd year, the concert will be headlined by Sting and hosted by television personality Conan O’Brien. Other acclaimed performers include Halsey, Icona Pop, Highasakite, Juanes, and Marcus & Martinus. Additionally, 360° post-event footage and highlight videos will be available for on-demand viewing. All this exclusive content will be broadcast via the Nobel Peace Prize Concert’s #PeaceIsLoud 360° VR app (download on the App Store or get it on Google Play) and HTML player, powered by Digital Domain, as well as from the Nobel Peace Prize Concert website,Facebook, Twitter and YouTube channels.
“Our mission for the concert series is to utilize emerging technologies such as virtual reality to amplify the most prestigious award in the world, bringing the concert to life,” said Olav Njolstad, Director of the Norwegian Nobel Institute. “To connect with the next generation of global citizens, we’re embracing new media to stay relevant with a broader and younger audience across borders. We welcome Digital Domain’s partnership and are certain they will be a vital and significant part of this initiative and others in the coming years.”
“Dialogue and communication across boundaries is a prerequisite for peace. Empowered by richer digital and globally accessible communication services, the important message of the Nobel Peace Prize can reach further than ever," said Sigve Brekke, President and CEO at Telenor Group. “Digital Domain is widely recognized for its expertise at livestreaming highly immersive experiences. Our partnership with Digital Domain will help us further engage our employees and customers around the world to make peace loud.”
“We are pleased to play an active role in sharing this prestigious event with the world and cannot imagine a more worthy application of our technology and creativity,” said Daniel Seah, Chief Executive Officer, Digital Domain. “Working closely with our new partners, we are helping this event to achieve its goal of being the loudest voice for peace in the world. Technological innovation is bringing impactful events like these to passionate and increasingly connected audiences, and we’re proud to be at the forefront of these developments.”
For more details about the 2016 Nobel Peace Prize Concert and a recap of past events, please visit the official Nobel Peace Prize website: NobelPeacePrizeConcert.com.
About Digital Domain
Digital Domain creates transportive experiences that entertain, inform and inspire. The company is a pioneer in many fields, including visual effects, livestreaming landmark events in 360° virtual reality, building situational awareness applications, creating “virtual humans” for use in films and live events, and developing interactive content. A creative force in visual effects and media applications, Digital Domain and its predecessor entities have brought artistry and technology to hundreds of motion pictures, commercials, video games, music videos and virtual reality experiences. Its groundbreaking visual effects appear in films such as "Titanic," "The Curious Case of Benjamin Button," and recent blockbusters "Furious 7" and "Deadpool." Staff artists have won more than 100 major awards, including Academy Awards, Clios, BAFTA awards and Cannes Lions. Digital Domain has offices in Los Angeles, Vancouver, Beijing, Shanghai, Taipei and Hong Kong. Digital Domain Holdings Limited is listed on the Hong Kong Stock Exchange (stock code 547). www.digitaldomain.com
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