Digital Domain Teams Up Again with CCTV Spring Festival Gala to Demonstrate the Pristine Culture of Ethnic Minorities Using VR
02.16.18A technology-powered cultural feast provides a new experience like no other
(16 February 2018, Beijing) - Digital Domain Holdings Limited (the “Company” or “Digital Domain;” stock code: 547), one of the largest and most innovative providers of visual effects and virtual reality (VR) experiences, announced today that it has teamed up with China Central Television (CCTV) Technology Production Center to produce the VR promo video for the 2018 CCTV Spring Festival Gala’s sub-venue in Southeast Guizhou. This is the second collaboration on the Spring Festival show for Digital Domain and CCTV. The two organizations first teamed up in 2017 for the Year of the Rooster. Taking advantage of the unique immersive experience of VR, Digital Domain is helping to deliver the much-anticipated Spring Festival Gala to numerous homes.
Mr. Daniel Seah, Executive Director and Chief Executive Officer of Digital Domain, commented, “It’s a great honor for us to be able to work with CCTV Technology Center again to use our VR technology, which Digital Domain takes pride in, to create an immersive Spring Festival Gala experience for Chinese people across the globe. As Digital Domain combines the advantages of VR technology with vivid story creation , more outstanding characters and thus creating an unparalled visual feast. As one of the most anticipated cultural events, CCTV Spring Festival Gala has adopted Digital Domain’s VR technology to deliver the strong Chinese New Year atmosphere to various parts of the world. Digital Domain will also leverage the huge platform of CCTV Spring Festival Gala to ‘ignite the VR ecosystem’ with quality content.”
Over the past few years, the Spring Festival Gala has closely followed the steps of technology development, and cutting-edge technologies such as electronic ‘hongbao,’ drones, and holograms. Thanks to the immersive qualities of VR, viewers will be able to enjoy the festivities like never before through smartphones or VR headsets. The 2018 CCTV Spring Festival Gala for the Year of the Dog will continue to adopt the “main venue + sub-venues” model. This time, Digital Domain has teamed up with the sub-venue in Southeast Guizhou to showcase symbols and tradition of the local culture through the 360-degree photographic techniques, demonstrating the strong emotional connections of people from different ethnic groups.
3,000 people performed in the 9-minute VR promo video. In addition to the festival traditions of the local Dong people such as singing, long-table banquet, and “Tai Guan Ren,” the video also featured everyday details of the locals and their Chinese New Year activities. In addition, Digital Domain also produced two featurettes: “Growth” and “Blessing” for the Spring Festival. Starting today, viewers can review the VR content through CCTV. and CCTV.com’s mobile app, and enjoy the technology-powered 2018 Spring Festival Gala from a 360-degree angle.
Since entering the Greater China market in 2016, Digital Domain has been operating across visual effects, virtual reality and virtual human fields, in an effort to create a new “technology + entertainment” ecosystem for the industry. Leveraging its unparalleled creative power and production strength, Digital Domain has presented an unprecedented VR experience to global viewers during major events including the 2016 Rio Olympics and the live broadcast of Faye Wong’s “Moments Live” concert. At the just concluded 2018 Sundance Film Festival, Digital Domain’s original VR creation “Micro Giants” was featured at the New Frontier exhibition to become the only original creation from China to be featured at this exhibition. Teaming up with CCTV again to create the VR content for the Spring Festival Gala was another attempt of Digital Domain to use VR to demonstrate the unique beauty of the cultures of China’s ethnic minorities and upgrade the sensory experiences for people.