Shalley Chen

Shalley Chen

President, Digital Domain - Co-Founder & President, ADATA Technology

Shalley Chen is President of Digital Domain and Co-Founder and President of ADATA Technology, bringing more than 25 years of global business leadership across the technology, entertainment, and creative industries. A strategic leader with a proven record in international expansion, brand building, and business transformation, she focuses on accelerating growth, advancing innovation, and unlocking new opportunities where creativity and industry intersect.

As Co-Founder and President of ADATA, a publicly listed global leader in memory and storage, Shalley has guided the company's transformation into a recognized global brand. Under her leadership, ADATA expanded its reach, earned over 1,000 international awards, and built a reputation for excellence and originality.

Throughout her career, Shalley has driven strategic growth and diversification, uniting creativity and commercial vision to build globally competitive brands. Her leadership is characterized by a forward-looking approach, deep market insight, and a commitment to turning new ideas into sustainable business opportunities.

At Digital Domain, Shalley leads the company's next phase of growth, building on its legacy of world-class visual effects and creative achievement while expanding its capabilities in artificial intelligence, advanced production, and next-generation content creation. Her vision is to broaden Digital Domain’s global impact, strengthen its leadership in innovation, and create new possibilities in entertainment, media, and emerging markets.

A strong advocate for the responsible, transformative use of artificial intelligence, Shalley sees AI as a catalyst for creative expression, production advancement, and business growth. Under her guidance, Digital Domain brings together creative talent and technical expertise to push the boundaries of visual storytelling and shape the future of entertainment.

Beyond the corporate sphere, Shalley is dedicated to cultural enrichment and social impact. In 2026, she founded the ADATA Cultural Foundation to expand access to the arts and inspire future generations of innovators, creators, and leaders.