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Chevy “Baby”

Director: Joseph Kosinksi

Agency: Campbell Ewald

Brand: Chevrolet

As the characters in this Joseph Kosinski-directed spot for Campbell Ewald age through the years, they are surrounded by the work of Digital Domain. The factory setting is a digital set extension, complete with CG lighting and animated robots that assist at every turn. In the end, a CG car is assembled piece-by-piece around the young woman, introducing the newest incarnation of the Chevy Malibu.

VFX Supervisor
Vernon Wilbert