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Lexus "Pollen"
Directed by: David Fincher
Overview
Digital Domain called on its expertise in creating CG environments for this spot, one in which a car drives through an entirely digital greenhouse. In addition to the hangar-sized surroundings, the flowers and airborne pollen elements are also computer generated to specifically illustrate the kinds of particles this Lexus was designed to filter.Credits
Production Company: Anonymous Content
Agency: Team One Advertising
