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Saab "Transformer"
Directed by: Joseph Kahn
Overview
Digital Domain blends CG vehicles into real-world locations seamlessly and illustrates Saab's "Born from Jets" campaign in a literal fashion. By carefully animating each stage of the transformation, the spot, from director Joseph Kahn and Low Lintas & Partners, offers up a visually logical explanation of how such a conversion from plane to SUV might actually occur.Credits
Production Company: H.S.I.
Agency: Lowe Lintas & Partners
