Hummer "Video Game Selector"
Directed by: Joseph Kosinski
OverviewCreative agency Modernista nabbed director Joseph Kosinski and Digital Domain to bring their newest idea for Hummer’s rugged H3 to the small screen. The spot features a completely CG vehicle, photoreal 3D environments and a super-slick 'video-game' motion graphic interface. When all brought together, the team was able to deliver a truly memorable, visual landscape for the modern age.
Production Company: Anonymous Content